In 2014, a small group of dedicated and proud volunteers got together to launch the Liverpool Event Strategy. They knew how important events were to their community and were determined to showcase Liverpool to the rest of the world.
Over the next six years, Liverpool has continued to adapt the Liverpool Event Strategy and in winter 2019, enacted the Queens Event Strategy, a formal municipal plan in alignment with the Nova Scotia Event Strategy and Nova Scotia Culture Action Plan. Hard work and a drive for success has led Liverpool to securing a number of major events, including the 2014 Canadian Junior Curling Championships, the 2019 World Junior Curling Championships and the 2019 BFL National Women’s Team Fall Festival as a part of the 2021 IIHF Women’s World Hockey Championship.
The hosting of these major events has also meant major benefits. Over the eight-day 2019 World Junior Curling Championships, Liverpool hosted 140 participants from 13 countries, attracting an estimated 800 out-of-province visitors and delivered an estimated $959,542 in new money (GDP) for the province.
But it’s not just the major event hosting success, the new facilities or beautiful scenery that make Liverpool a leading event destination in Nova Scotia. It’s the volunteers and the community – their pride of place and desire to continue to be successful that makes all the difference.
“The evolution has been more important than some of the best events – the hockey, curling, ice skating – knowing that we are capable and seeing the plan through with great success,” says Steve Burns, Manager of Events at Region of Queens Municipality.
With a solid strategy in place, a proud community of hard-working volunteers and a desire to succeed, Liverpool continues to showcase and prove their ability to host world-class events.
Find out more at eventsliverpool.ca.